

Structure and content.
Fercam | Redesign .

Summary
Fercam is a company dedicated to the manufacture of precision planting agricultural machinery in Argentina.
It had a website developed a few years ago that was not up-to-date in terms of design and usability.
Given that it is a complex field, where it is necessary to detail in depth the characteristics, components, functionalities and advantages of each machine, they wanted to simplify the information and present it in the most user-friendly way possible.
They needed a website that was simple and functional, easy to navigate and understand.
In the first stage, a proposal for a new structure and content was presented, which can be seen below.
Company
Kodear
Equipment
Horiany González - Customer Fulfillment
Lautaro Debasto - Ecommerce Designer
My role
Defining structure and content | UI designer
Tools
Adobe Photoshop • Adobe Illustrator • Invision
![]() | ![]() | ![]() | ![]() |
|---|---|---|---|
![]() | ![]() | ![]() |










