Summary

As its name suggests, Fresco is a health food store in Buenos Aires, Argentina, that was created to connect consumers and producers. It's a place where you can find fresh food, as they receive organic fruits and vegetables daily, delivered directly from the farm.

Paul, the owner, was certain about how he wanted to convey the spirit and essence of his business. His requirements included the use of clean backgrounds, professional photographs, and a clean, minimalist, and elegant aesthetic.

The online store needed a side menu with categories and filters to speed up user searches. Each product also needed its own page with a complete description.