Branding & identity
Brand development
The process
To create the visual identity of a company, brand, product or service, the first step is to listen to the customer.
In our first meeting, my interest focuses on how they define their work, their needs, and their objectives. I also consider whether they draw inspiration from other brands, whether in the same industry or not, for their style, typography, color, or simply the values they convey.
In this way I can interpret what kind of image the client aspires to achieve and I begin to put the collected information down on paper that serves as a guide throughout the entire design process:
Once the concept is established, I begin to sketch different ideas, looking for colors, fonts and shapes:
After exploring some options, I organize the ones I consider most interesting and present them to the client:
The client analyzes the options and I receive their feedback, which I continue to work on as many times as necessary until we achieve the final result.
