SIA has two distinct product lines: one to meet agricultural needs, offering agricultural parts and machinery supplies, and another line of tools, including hand tools, electric tools, and gas-powered tools. They also sell Tromen grills and salamanders.

The company had developed a purely institutional website that was outdated.

In recent years they have experienced significant growth and decided it was time to complement their website with an online store that would allow their customers not only to view their product catalog but also to purchase them through the platform.

Some of their requirements included: highlighting categories with icons or images, ensuring the search engine was always visible, focusing on tools and spare parts, including emergency phone numbers, preferring to place brand logos in a grid rather than a slider, and using the color red but not combining it with black.