Case studies
Juleriaque - Products.
Introduction
Juleriaque is an Argentinian chain that sells exclusive perfumes, cosmetics, and beauty products. It has over 40 stores nationwide and an e-commerce platform with home delivery.
Problem
Product categories and information are confusing or scarce. For this reason, customers turn to customer service channels to ask questions about product features, composition, benefits, and how to use them.
Company
Juleriaque
Equipment
Ma. Cecilia Palombo - Customer Service
My role
UI/UX Designer
Tools
Adobe Photoshop • Adobe Illustrator • Adobe XD
Solutions
To avoid overwhelming the system with inquiries via email and social media, the following are possible solutions to this problem:
• Provide an online consultant to answer customer questions about products via live chat.
• Improve the classification of product categories.
• Improve the quantity and type of information presented in the details of each product.
• Add a product simulator, allowing the user to upload a photo from their storage or use the webcam to try on the different available shades on their skin.
Virtual assistant prototype
Before and after the "Treatment" category
Product details with more information
