Discovery "Move to fintech"
Media platform paid.
Introduction
Our client is positioned as a technological leader in the Ecuadorian payment solutions ecosystem. Their primary mission is to be a strategic partner for their clients, providing comprehensive coverage of products and services that facilitate the search for new and better business opportunities.
Its strength lies in a robust platform that offers transactional services with cutting-edge technology, the highest security standards, and the ability to process all credit cards, including Visa, Mastercard, American Express, UnionPay, Diners Club, Discover, among others.
With a strong commitment to innovation, our client has begun a transformation process under the "Move to Fintech" initiative, with the goal of evolving and offering state-of-the-art financial solutions.
Main challenges
One of the most significant challenges facing customers is the urgent need to modernize and update their technology. The rapid evolution of the digital landscape has made it essential for companies in the sector to constantly adapt to technological advancements in order to continue generating value for their customers.
Furthermore, maintaining profitability has become an increasingly difficult challenge, as the current business model struggles to achieve expected profit margins.
Company
Globant
Equipment
Tamara Bernath - Business Hacking Manager
Damian Ariel Wajser - Subject Matter Expert
Francisco Garat - Product Manager
Mariana Scoccimarro - Product Manager
Estanislao Fitte - Business Hacking Analyst
Federico Aon Ratto - Delivery Director
Hernando Jimenez Zambrano - Java Developer
My role
UI/UX Designer
Transformation objective
In response to these challenges, the Payment Platform has defined a strategic objective within its "Move to Fintech" Discovery process: to evolve into a fintech entity. This change will allow it to offer a range of innovative financial services, expanding its value proposition and strengthening its market position.
By venturing into the fintech world, clients seek not only to diversify their revenue streams but also to enrich their customers' experience with more comprehensive and accessible solutions. This transformation represents a key opportunity to solidify their relevance in a constantly evolving technological landscape.
Through a rigorous process of research, strategic analysis, and in-depth interviews with business, technology, and product teams, the "Move to Fintech" Discovery is designed to redefine the company's operations, propelling it toward greater profitability, sustainability, and innovation.
