The "Move to Fintech" Discovery process undertaken by the company behind the franchise, responsible for the fast-food chain in Argentina and Brazil, was aimed at improving and evolving its delivery app. However, this project had an even more ambitious vision: to transform the application into a fintech platform. The idea was to offer its restaurants and franchisees a variety of additional financial services.

To achieve this, a comprehensive analysis was conducted, including an evaluation of the fast-food chain's current operations in both countries, a study of the delivery market dynamics, and the identification of opportunities to expand its services beyond food. During the process, in-depth research and meetings were held with various business, technology, and product teams.

The outcome of this Discovery process was the presentation of concrete strategies and proposals to transform the brand's app into a fintech platform. This transformation would not only improve the delivery experience but also offer innovative financial services to the network of stores and franchises, thereby strengthening the operating group's presence and value proposition in the market.