Discovery "Move to fintech"
Agricultural company.
Introduction
Our client is an agricultural company operating in Argentina's main agricultural provinces and headquartered in Carlos Casares, Buenos Aires. Their mission is to be the best partner in the supply chain thanks to their ability to interpret and adopt new paradigms, transforming ideas into innovative products and services.
Thus was born their app, a digital platform created with the purpose of offering new solutions and experiences to producers for their daily challenges: buying and selling in the best way, accessing knowledge, collaborating in decision-making and staying constantly informed.
This platform integrates the planning tools of the agricultural company with other commercial and climate information applications, where various technologies such as Business Intelligence and satellite information also converge.
Company
Globant
Equipment
Tamara Bernath - Business Hacking Manager
Lisandro Pugliese - Product Director
Ariel Vila - Tech Director
Dario Robak - CTO Globant 2 GO
Francisco Garat - Product Manager
Mariana Scoccimarro - Product Manager
Luciano Corvalán - Business Hacking Sr Associate
Federico Aon Ratto- Delivery Director
My role
UI/UX Designer
Problem
Currently, the agricultural company's app has some usability issues that need to be resolved. The most noticeable are the app's loading time, difficulty using it in areas with poor connectivity, lack of clarity in interpreting accounts, and problems updating the platform.
Furthermore, there is potential to optimize and better leverage existing functionalities, such as event communication and geolocation. The latter not only allows users to check weather and market conditions, but also to map each producer's acreage to provide more personalized information.
On the other hand, the agricultural company seeks to strengthen and capitalize on its close relationship with its clients and partners to expand its product and service offerings for the benefit of both parties. In particular, they have a strong interest in incorporating financial services and evolving into a fintech company.
Solution
In this "Move to Fintech" Discovery process, which lasted several weeks, we collected and analyzed information about the agricultural company, its business model and, most importantly, the relationship it maintains with its "customers", who are actually more like its strategic partners.
How did we do it? We traveled to the towns of Carlos Casares, San Miguel del Monte, Guaminí, Tandil, Río Cuarto and Huinca Renancó to conduct individual and group interviews with the commercial representatives of the agricultural company and the most representative producers of each region.
In this way, we achieve a complete and deep understanding not only of the company's objectives, scope and limitations, but also of the needs and challenges faced by producers.
The Discovery process concluded with the presentation of possible paths forward, proposed by the product, technology and business teams of the WaaSabi team, a Globant X product.
